Begea
Begea
Ypres
2026
Laser welding
- Rebrand
- Naming
- Brand design
- Living brand guide
- Website
- Webshop
Laser welders for people who weld for a living.
Begea is the Belgian distributor of THEO laser-welding machines. They sell, train and service, and they advise on every setup in person: the right machine for your material, thickness and work, without overkill. Their buyers run the whole range: one-man craftsmen, stainless-steel workshops and industrial manufacturers, all of them people who have welded TIG and MIG for years and now weigh up a serious machine.
Those buyers judge a supplier fast. A machine at this price comes with service, training and a person you can call, so the company behind it has to look like it will still be there in five years.
On white
On Secondary
On Primary
On Obsidian
Saira
Regular 400 · Medium 500 · Bold 700
Editorial alternate: Play
- Display48px · 700Faster, stronger, deeper welds.
- Heading28px · 500Which MA1 fits your workshop?
- Body17px · 400Service, parts and training from the people who sold you the machine.
“BGA Welding. A website started from a Wix template, built on with the best intentions, but completely outgrown.”
Before Begea there was BGA Welding: a name tied to one technique and a site that started from a Wix template. It was built on with the best intentions, piece by piece, but the business had long since outgrown it.
And the business was about to outgrow it. Laser cleaning was next on the list, with more laser machines after that. A name that says welding would have to be explained away with every new product. This was the moment to fix the foundation, before the growth, not after.
A brand, website and name that fit the ambition.
Everything hangs on one idea: room to grow. The brand had to carry laser welding today and laser cleaning tomorrow without a rename in between. So we took welding out of the name and built a brand around the laser trade itself, not one machine.
Begea came out of rounds of name proposals traded back and forth with the team. It keeps the sound of BGA, so existing customers recognise it, and drops the word that would have boxed them in. The site follows the same logic: pages built around how a workshop actually decides, from what laser welding is, to which MA1 fits, to service and training, instead of sections squeezed into a template.
Black and a deep laser red, cut with steel greys: the colours of a dark workshop lit by a beam. Saira carries headings and body with a technical, machined edge, with Play kept for labels and interface details. The broken bars in the wordmark read like a laser pass, and they return across the site as dividers and loaders.
Ordering parts without picking up the phone.
Anyone already working with a THEO now orders spare parts, laser safety gear and accessories online. Official THEO parts, in stock and shipped fast, prices ex. VAT, paid with Bancontact.
The machines themselves stay made to measure. Anyone looking for a laser is routed from the shop to advice and a no-obligation quote, because the right power is not something you pick from a cart.
An in-house marketeer who keeps the machine running.
Begea has its own in-house marketeer. Since launch, they run the content through Salvation, so posts and articles go out on brand and a lot faster than starting from a blank page every week.
The brand was built to stretch. When laser cleaning arrives as a full line, it slots into the same name, the same system and the same site, no rebrand needed.
SalvationPublish content faster.
Working with Oh Lord felt right from day one. They actively thought along, our ideas got all the room they needed and feedback was picked up at laser speed. That mix of our own input, an eye for detail and strong service delivered a result to be proud of.
Benjamin Gaytant
Owner, Begea
Build a brand you will not outgrow.
Begea renamed once so it would never have to again. Tell us where your business is heading, and we will build a brand that is already there.
